The Bright Prospect of Brand Experience in 2021 copy We started 2021 with a whisper instead of a bang. Nonetheless, despite many countries having entered into yet another lockdown, optimism is brewing. Vaccinations are being rolled out and unity is inching ahead of division with dogged and admirable – albeit still too often small portioned – insistence.
Die Bright Prospect of Brand Experience in 2021 We started 2021 with a whisper instead of a bang. Nonetheless, despite many countries having entered into yet another lockdown, optimism is brewing. Vaccinations are being rolled out and unity is inching ahead of division with dogged and admirable – albeit still too often small portioned – insistence.
Vienna: Data Protection and Other Issues with Mandatory Contact Registration in Gastronomy Starting yesterday, 28 September 2020, anyone visiting a bar, restaurant, or café in Vienna must register their name, telephone number, email address, table number, and time and date of visit. At least 5000 gastronomy businesses in Vienna will be required to collect this data or risk paying a fine. What are the consequences?
Marketing Tools in Times of COVID-19 With marketing budgets being cut and brands progressively deferring investing in offline and below the line awareness campaigns, it becomes increasingly important to make smart and impactful marketing decisions. Live Marketing tools should not be overlooked when planning the next marketing campaign. ⠀
COVID-19’s Effect on the Austrian Event Industry No, we are not fine. This has become a phrase we never thought we would say almost daily. In April ’20, 571.477 (Source: AMS) people in Austria were without a job; more than ever before. This number has since been reduced somewhat. However, that does not mean that we are going in the right direction.
Live Entertainment in Vienna: Not So Dead After All Gloomy news of rising COVID-19 cases, quarantine, mandatory mask wearing, and cancelled events have dominated the news since March 2020. The persistently pessimistic news has blunted people into an unfounded acceptance that all events must have been cancelled. However, behind this veil of negativity, some optimistic persistence has resulted in an array of live events that have found a way to take place.
Austria: Marketing Communication in Times of Crisis Many brands have frozen their marketing budgets and halted communication during the COVID-19 pandemic. Unprecedented times require unprecedented measures. However, is silence the best response?⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀