Aperol Piazza Rathausplatz Vienna 2022

One of our largest and most successful projects in 2022 was the Aperol Piazza we create for Campari Austria at the Vienna Rathausplatz. Every year the square in front of the Vienna city hall becomes an open-air cinema and culinary extravaganza. The Vienna Film Festival Rathausplatz is a yearly high light and Aperol has sponsored the festival for numerous years with one of the main brand activations a bar, lounge, and terrace right at the entrance of the festival grounds.

Last year we were asked to completely re-design the area in the new brand identity of Aperol. We dipped the whole area in orange and created a real Italian Piazza with the main feature of course being Aperol Spritz.

We designed and produced a new line of furniture, specifically for Aperol, consisting of high tables and small drink tables along with new brand tools such as an XL Aperol bottle, floating XL menu glasses, and a signpost (keep an eye out in 2023 for a massive extension of this exclusive furniture and brand tool line). In order to create a real Italian atmosphere, we added fountains and Italian-style streetlamps.

We create ample photo opportunities with our newly designed brand tools, our Aperol swings and numerous other brand tools like the Aperol Logo seats. Of course, we added ample orange trees and built a high table around a large centrepiece orange tree.

Fitting chairs made in Italy and tables with durable teak tops, along with uniquely produced padding for the benches made the area pleasant to linger.