Projects



Campari Negroni Bar Blaue Gans Salzburg

Campari Negroni Bar Blaue Gans Salzburg

For Campari we transformed the Brasserie in the Arthotel Blaue Gans in Salzburg into a temporary Negroni Bar. The trendy boutique hotel was the perfect fit for Campari to transform - with our help - the bar on the Getreidegasse into an appealing space to forget about the cold winter days and enjoy a Negroni as an aperitif or evening cocktail.

In order to ensure that the space was transformed into something that would hold up to the high standards required by the location, we chose to add one highlight and decorate the surrounding space in a classy, but not overwhelming way. The highlight we added was a pillar of red flowers to symbolise Campari as the red heart of the Negroni cocktail. This centrepiece adds a warm and intriguing atmosphere to the space, without being kitschy. In addition, we added some decent branding to the space along with product placement in order to create a coherent whole.