Glendalough Brand Area

For the Irish gin and whiskey brand Gendalough we created a brand area at Liquid Market Festival in the Wiener Werkshallen. Even though we were challenged by budget restraints, we were able to turn the provided bar (provided by the festival) into the right natural look and feel for the brand. We created a plant back wall with the brand's St. Kevin as a centre piece to highlight the main feature of the brand logo. In addition, we hunted down and converted a 100-year-old cupboard into another brand centre piece in order to ensure the whole area had the right woody and natural but also homely and mystical Irish atmosphere we were looking for.

The bar was run by Needly Vinyl Bar. Glendalough is distributed by the Coca Cola Company in Austria.