Lucano Brand Area

For the iconic Italian brand Lucano we created a brand area at Liquid Market Festival in the Wiener Werkshallen. The challenge was to present 6 different products by Lucano, therefore we decided to give the area a distinct Italian feeling by placing an old-timer Ape as bar in the middle and use the back wall to present the different products. We also added a fun photo opportunity with Lady Lucano and incorporated a successful contest.

The bar was run by Freiraum. Lucano is distributed by the Coca Cola Company in Austria.