Chocolate chip, oatmeal, ginger, and web cookies. 30 years ago, no one would have imagined there to be a digital non-edible version of the cookie, but now web cookies are as normal as digital clouds, online trolls, screen swipes, and tweets that do not originate from birds. Most people don’t even know there are multiple types of web cookies, but soon one type of cookie – the third-party cookie – will not be supported anymore on the major browsers.
We started 2021 with a whisper instead of a bang. Nonetheless, despite many countries having entered into yet another lockdown, optimism is brewing. Vaccinations are being rolled out and unity is inching ahead of division with dogged and admirable – albeit still too often small portioned – insistence.
Starting yesterday, 28 September 2020, anyone visiting a bar, restaurant, or café in Vienna must register their name, telephone number, email address, table number, and time and date of visit. At least 5000 gastronomy businesses in Vienna will be required to collect this data or risk paying a fine. What are the consequences?
With marketing budgets being cut and brands progressively deferring investing in offline and below the line awareness campaigns, it becomes increasingly important to make smart and impactful marketing decisions. Live Marketing tools should not be overlooked when planning the next marketing campaign.
No, we are not fine. This has become a phrase we never thought we would say almost daily. In April ’20, 571.477 (Source: AMS) people in Austria were without a job; more than ever before. This number has since been reduced somewhat. However, that does not mean that we are going in the right direction.
Gloomy news of rising COVID-19 cases, quarantine, mandatory mask wearing, and cancelled events have dominated the news since March 2020. The persistently pessimistic news has blunted people into an unfounded acceptance that all events must have been cancelled. However, behind this veil of negativity, some optimistic persistence has resulted in an array of live events that have found a way to take place.
Many brands have frozen their marketing budgets and halted communication during the COVID-19 pandemic. Unprecedented times require unprecedented measures. However, is silence the best response?