Insights






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The Bright Prospect of Brand Experience in 2021

We started 2021 with a whisper instead of a bang. Nonetheless, despite many countries having entered into yet another lockdown, optimism is brewing. Vaccinations are being rolled out and unity is inching ahead of division with dogged and admirable – albeit still too often small portioned – insistence.

Live Marketing Tools in Times of COVID 19

Live Marketing Tools in Times of COVID-19

With marketing budgets being cut and brands progressively deferring investing in offline and below the line awareness campaigns, it becomes increasingly important to make smart and impactful marketing decisions. Live Marketing tools should not be overlooked when planning the next marketing campaign.⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀ ⠀⠀⠀

COVID 19s Effect on the Austrian Event Industry

COVID-19’s Effect on the Austrian Event Industry

No, we are not fine. This has become a phrase we never thought we would say almost daily. In April ’20, 571.477 (Source: AMS) people in Austria were without a job; more than ever before. This number has since been reduced somewhat. However, that does not mean that we are going in the right direction.

Live Entertainment in Vienna Not So Dead After All

Live Entertainment in Vienna: Not So Dead After All

Gloomy news of rising COVID-19 cases, quarantine, mandatory mask wearing, and cancelled events have dominated the news since March 2020. The persistently pessimistic news has blunted people into an unfounded acceptance that all events must have been cancelled. However, behind this veil of negativity, some optimistic persistence has resulted in an array of live events that have found a way to take place.