Campari has been a part of the world-famous Opera Ball season for quite some years, and we have had the joy create some striking brand presences at many iconic locations. For the Vienna Opera Ball at the Vienna State Opera, we were handed an existing bar in 2023 and completely revamped it.
A Bar Designed for Elegance
For this extraordinary event, we were handed an existing event bar and updated it to align with Campari’s bold yet elegant identity. Set within the grandeur of the Vienna State Opera, the bar now blends seamlessly into the prestigious surroundings while making a powerful brand statement.
Striking Design & Thoughtful Details
- Iconic Campari Canneté Front
The plain white bar front was replaced with Campari’s signature canneté design, instantly elevating the look and anchoring the bar in the brand’s Milanese heritage. - Luxurious Gold Bar Lamps
New golden lamps were added to the bar top, creating a warm, sophisticated glow that enriches the atmosphere and complements the venue’s opulent aesthetic. - Campari Red Mirror Back Wall
The back wall was redesigned in reflective Campari-red mirror glass, immersing guests in the brand by literally reflecting them in Campari red. - Oval Campari Carpet
A bespoke oval-shaped carpet was placed beneath the bar, giving the installation a luxurious finish while defining the space and enhancing the overall guest experience.
An Unforgettable Experience
The Campari Bar at the Vienna Opera Ball is more than just a serving point—it is a refined brand presence that embodies elegance, glamour, and Campari’s unmistakable identity. Positioned at the heart of the world’s most renowned ball, the bar has been in use since the 2023 ball season every single year, ensuring that Campari is not only enjoyed but truly celebrated.
