Back at Austria's Largest Lake
After the success of our collaboration with Aperol at the Wörthersee in 2023, we returned in 2024 for the Aperol Summer Experience. The Villa Lido Aperol Terrace, which we first built in 2023, reopened its doors, serving as both a cozy meeting spot and a unique event location. This continuous setup remains a key feature of the project.
Highlights of the Aperol Summer Experience
Aperol Ferry Experience:
Guests could embark on a 4-hour boat journey from the Villa Lido, enjoying stunning views of the Wörthersee from various vantage points while sipping on the perfect Aperol Spritz. To make the experience unmistakably Aperol, we branded the ferry with orange Aperol visuals, ensuring it was recognizable from every beach along the lake.
Starnacht am Wörthersee:
As an official sponsor of the Starnacht am Wörthersee, a festival celebrating pop and folk music, Aperol brought its signature style to the event.
- Orange Landing Stage: The landing stage was drenched in Aperol orange, creating a bold visual statement.
- Branding Tools: Aperol brand elements, including the Aperol Bar, added to the vibrant festival atmosphere.
Influencer Villa:
Nearby, an entire villa was transformed with Aperol branding, serving as a home for 12 influencers invited to enjoy the event.
- Aperol Everywhere: Logos and decorative branding elements were placed in every room to ensure the brand's presence was felt throughout the villa.
- Comfort in Orange: Aperol-themed pillows and bean bags added a touch of coziness and fun to the experience, creating the perfect retreat for guests to relax and enjoy the weekend.
A Weekend in Orange
By blending events, branding, and comfort, we crafted an unforgettable, fully orange-themed weekend at Austria's largest lake – another highlight of our collaboration with Aperol.
