For Aperol Spritz, we designed and produced a winter-ready brand installation built specifically for mountain environments. The objective was clear: create a visible, durable brand element that works as a photo spot, an event feature, and a practical on-site tool — across an entire winter season.
Concept and Function
The core of the installation is a modular sled system carrying a triple-layer illuminated Aperol Spritz arch, combined with custom location signage. Key features include:
- Powder-coated steel structure for durability
- Aluminium anti-slip platform for safe access and handling
- Neon flex lighting for strong visibility in low-light conditions
- Integrated branding: Aperol identity combined with individual hut signage
- Multi-use setup: photo spot and DJ backdrop during events
The structure is mounted on an existing snow trailer — a system already used and understood by hut operators. This was a deliberate decision to ensure easy transport, handling, and day-to-day usability.
Mobility as a Design Principle
Transport and repositioning were central constraints. The arch needed to be moved up the mountain, installed in remote locations, and regularly repositioned to allow for snow clearing during peak season. By building on a standard skidoo trailer, the installation becomes part of the existing mountain infrastructure. No special handling, no additional tools — just a system that works within real conditions.
Production and Rollout
We delivered and installed the units across eight mountain huts in Austria. All installations were executed in sub-zero conditions, with the typical challenges that come with remote alpine locations. The structures are built to remain on site for the full winter season.
Brand Integration
The arch functions as a clear brand marker in the landscape. During the day and also at night, it acts as a high-visibility photo installation. During events, it becomes a backdrop for DJ setups and brand activations. One object, multiple roles — without changing its structure.
Result
A robust, mobile brand installation that combines:
- Strong visual presence
- Practical usability in alpine conditions
- Seamless integration into existing workflows
- Durability for long-term outdoor use
The Aperol Spritz Winter Arch is a simple idea, executed with the realities of the environment in mind.
Built to be moved.
Built to be used.
Built to last.
