For the 2025 Vienna ball season, Campari joined forces with the legendary Hotel Sacher to create an exclusive brand experience inside Salon Sacher. Located just steps away from the Vienna State Opera—home to the world-famous Vienna Opera Ball—this historic venue was transformed into a Campari-infused setting, seamlessly blending Italian elegance with Austrian tradition.
A Ball Season Like No Other
Vienna’s ball season is an unparalleled cultural highlight, with over 450 balls held annually and attracting more than 500,000 guests from around the world. It is a season that embodies luxury, tradition, and timeless elegance, making it the perfect setting for Campari’s sophisticated presence.
An Interior Transformation – The Campari Experience
To create an immersive Campari atmosphere, we meticulously branded the interior of Salon Sacher, ensuring every detail reflected the vibrant and stylish identity of Campari, while still keeping the inside traditional and not disturbing the historical surroundings.
- A Touch of Milan in Vienna: The venue was reimagined to evoke the Campari Salon in Milan, transporting guests into an Italian aperitivo experience in the heart of Austria.
- Rebranded Picture Frames: The historic gallery wall was reimagined by foiling over and replacing the original images with Campari-themed artwork, infusing the space with the brand’s signature aesthetic.
- Specially Designed LED Logos: Custom LED Campari logos were placed inside and positioned for visibility from outside, ensuring a striking presence both day and night.
- Elegant Bar Shelf Display: The classic, antique-style bar shelf was stocked with Campari bottles, a signature feature of every Campari event and bar worldwide.
- Additional Brand Details: Carefully curated elements such as Campari-branded pillows, small decorative accents, and specialty high tables created a space that was both stylish and functional.
An Exclusive Ball Season Venue
Throughout the entire 2025 ball season, the Campari edition of Salon Sacher served as an exclusive event location, welcoming guests to indulge in the elegance, extravagance, and festive spirit that Vienna’s ball season is known for. This collaboration was not just about branding—it was about creating a refined and unforgettable experience, where Austrian tradition met Italian sophistication in the most iconic way.
Fotografie: © Campari Austria - Gregory Culbengan
