Crodino Chiosco Tour 2025
For Crodino – the original Italian non-alcoholic Spritz – we developed a complete pop-up concept: a mobile chiosco that served as both bar and merch shop, designed to capture the unmistakable charm of Italian kiosk culture and bring it directly to the streets of Vienna.
FROM IDEA TO REALITY: THE TRAILER TRANSFORMATION
Starting with an existing trailer that could be lowered hydraulically to sit close to the ground, we re-engineered it into a fully functioning bar environment. Inside, we integrated:
- Bar and storage solutions for smooth operation on the go
- A freezer for perfectly chilled serves
- Merch display and a front shelf for direct interaction
- A screened façade to complete the authentic chiosco look
The result was a mobile unit that felt stationary, instantly familiar, and unmistakably Italian.
BEYOND THE TRAILER: CREATING A WHOLE BRAND AREA
To make the chiosco more than a trailer, we expanded the concept into a complete experiential setup:
- A mix of high and low tables, comfortable seating, and parasols
- A custom-built DJ booth to amplify the brand atmosphere
- Generator autonomy so the area could run anywhere, independent and self-sufficient
Wherever the chiosco arrived, it created a destination—not just a stop for a drink.
A SUCCESSFUL SUMMER TOUR IN VIENNA
In the summer of 2025, we didn’t just build the concept—we toured it. From city parks to public squares, the Crodino Chiosco became a lively hub, introducing thousands of people to the product in a vibrant, relaxed setting.
The project proved that with the right idea, thoughtful design, and precise execution, a brand experience can travel—and feel at home wherever it goes.
