Hendrick's Christmas Hut 2024: A Festive Revival
For Christmas 2024, we were tasked with reimagining the Hendrick's Christmas Hut at Vienna's Spittelberg Christmas Market – a project we originally designed and produced in 2018. Building on the tried-and-true wooden structure from previous years, we introduced fresh details that not only commanded attention but also showcased the Hendrick's brand world beautifully.
Design, Execution, and Holiday Magic
We transformed the open hut concept into a fully enclosed structure, streamlining the design for both form and function. By closing the hut, we created more space for bar personnel, ensured a cleaner visual aesthetic, and incorporated a dedicated window display that celebrated the Hendrick’s brand world.
The hut was given a fresh coat of sophisticated dark ebony paint, enhanced with golden frames for branding elements and a sleek product blackboard. For the exterior, twinkling garlands, XL Hendrick’s bottles, and striking logos delivered the festive holiday spirit in true Hendrick’s style. Inside, we adorned the space with elegant Christmas decorations and added a playful twist with quirky items like a vintage telephone, alongside ample displays of Hendrick’s signature bottles.
A Window to Wonder
The highlight of the hut was the animated window display. Taking inspiration from the iconic displays of Galeries Lafayette in Paris, we designed a showcase that transported viewers into a fantastical Hendrick’s world.
Inside the display, we crafted a Victorian-inspired mini room complete with patterned wallpaper, a mounted golden deer head, and empty picture frames showcasing floating bottles. The floor featured a snowy grass landscape, evoking a surreal winter setting.
At the center, an oversized gift box continuously revealed its treasures to onlookers. A miniature train circled the display, carrying a single Hendrick’s gin bottle through a surreal landscape of branded curiosities, cucumbers, and roses. This animated spectacle created a mesmerizing focal point and served as a true show-stopper for market visitors.
Festive Flair, Inside and Out
By seamlessly blending classic holiday tradition with Hendrick’s unmistakable eccentricity, we brought the 2024 Christmas Hut to life in a way that captivated and delighted every visitor.
Photography: © Simon Leser (Photos 1-3, 7)
