Thanks to our long-standing expertise in brand activations, we are frequently asked to design and produce smaller in-store tools that bring a brand to life at the point of sale. These can be found in supermarkets, retail environments, or gastronomy settings – helping brands connect directly with shoppers in their everyday context. Sometimes these tools are installed for extended periods, while in other cases we produce multiples that are rolled out across Austria.
For Coca-Cola’s collaboration with Jack Daniel’s, we were commissioned to create such a tool: a high-impact Gondelkopf for Metro.
The design took inspiration from a music stage setup. Faux speakers, branded turntables, and a central screen for campaign visuals created a striking, entertainment-driven look that immediately drew attention. To connect the emotional with the functional, we also integrated space for fridges – ensuring the drinks could be served chilled right at the point of purchase.
The result: a bold and creative display that highlighted the partnership and transformed an ordinary shelf into a branded experience.
