For this year’s Frequency Festival, we teamed up with Jack Daniel’s to create an budget friendly, yet engaging brand activation on the festival’s exclusive “Secret Island.” Designed to blend relaxation and entertainment, the space featured a vibrant street-style aesthetic that embodied the iconic Jack Daniel’s spirit.
The Heart of the Activation
At the core of the setup stood a transformed 20-foot sea container, reimagined to serve as a multifunctional space. We designed, built, and managed this dynamic feature, integrating a bar, DJ booth, and branded backdrop into one seamless design.
- The Bar: Crafted from sleek black wood, the bar exuded a premium yet approachable vibe. Integrated shelving showcased Jack Daniel’s drinks and merchandise, highlighting the brand’s offerings in style.
- The Backdrop: The container’s back wall featured a bold branded backdrop with an oversized Jack Daniel’s bottle cutout, acting as a striking visual centerpiece.
The DJ Booth & Live Entertainment
Finished in minimalist black, the DJ booth was crowned with a prominently displayed LED Jack Daniel’s logo, enhancing the energy of the activation. To add a unique twist, a live percussionist performed alongside the DJ, creating a dynamic and immersive musical experience that captivated the crowd.
Relaxation Meets Energy
Comfort was key for festival-goers. In front of the activation, we set up Jack Daniel’s beach chairs, offering a relaxed seating area for guests to enjoy their drinks while soaking in the vibrant live entertainment.
Hard Facts
- Event: Frequency Festival 2024
- Location: St. Pölten, Austria
- Features: Transformed sea container with bar, DJ booth, and branded backdrop; live percussion performances; relaxing seating area
This activation perfectly captured Jack Daniel’s iconic style, offering a memorable and stylish brand experience that resonated with the festival’s energetic crowd.
