A New Collaboration in 2024
This year, we had the privilege of working with NEFT Vodka, a premium brand seeking to establish itself in the Austrian market. Known for its top-shelf rye vodka, distilled in small batches from non-GMO rye and mineral-rich Austrian spring water, NEFT is a brand that embodies quality and innovation.
Their signature shatterproof barrel design isn’t just visually striking; it’s also highly functional, keeping vodka cold for up to six hours and suitable for adventures from skiing to poolside lounging.
NEFT at the Fallstaff Bar- and Spirits Festival
To help NEFT Vodka shine at the Fallstaff Bar- and Spirits Festival, we created a branded setup that seamlessly integrated the client’s existing tools while adding impactful design elements.
Key Features of the Setup:
Enhanced Branding:
- A vibrant carpet, custom lighting, and lightwalls transformed the space into a visually stunning and cohesive brand environment.
- The lightwalls, tailored to NEFT’s specifications, included TVs to showcase promotional content and reinforce brand messaging.
Ice Block Installation:
- A standout feature was the NEFT barrels with ice blocks on top, designed to highlight the vodka’s most essential ingredient: Austrian spring water.
- Inside each ice block, a few NEFT barrels appeared to float, creating a striking visual effect.
- An innovative system allowed samples to flow through the ice block, with a tunnel running from the top of the barrel to the bottom, providing an interactive way to engage visitors.
Finishing Touches:
Branded details such as standees, stickers, and T-shirts completed the setup, ensuring every element contributed to a unified and professional presentation.
A Memorable Introduction
By combining innovative design, functional elements, and meticulous attention to detail, we helped NEFT Vodka make an unforgettable debut in Austria. This collaboration not only showcased the brand’s unique qualities but also demonstrated our ability to bring a client’s vision to life, creating a setup that captured attention and elevated the event experience.
