In 2019 the ice cream brand NUII made its market entry in Austria and contacted us to realize their ideas for Nuii at Nova Rock Festival and at Frequency Festival. Nuii endeavoured to enable the consumer to discover the world through an ice cream adventure. The different flavours are inspired by different locations in the world and are carefully picked to evoke a feeling of adventure and discovery.
Even though we only had a small budget to work with, we built 2 fully branded sales outlets and converted 4 bell tents in a glamping experience that represented each of the 4 flavours that were promoted. Consumers were able to win a tent for 4 people prior to the festival via a contest.
