For the Vienna ball season 2022/2023, Campari approached us with the request to upgrade their existing Salon Campari in the Hofburg with a new back bar and ideas to make the brand stand out even more.
The Salon Campari is open throughout the entire ball season at the Hofburg and complements the enchanting ball tradition with its mix of contemporary classicism and glamorous flair. Because the Hofburg is a protected building, we designed a back bar that was completely freestanding. The solution needed to be budget-conscious, yet unmistakably on-brand. We created a layered structure with bottle presentation, a central logo, and soft lines with a raised centerpiece that seamlessly complemented the backdrop. The bar front was wrapped in the Milanese cannete pattern to visually link bar and back bar into one coherent picture. This design marked a complete revamp of the existing set-up for the 2022/23 season, giving the Salon Campari a stronger and more contemporary brand presence. For the 2023/24 season, we took it one step further: the imposing six-meter bottle wall was reimagined into a true brand wall. The display was streamlined and framed with a striking Campari-red mirror front and enhanced with LED lighting to make it pop.
To elevate the experience even more, we also integrated some of our custom event tools into the Salon Campari for selected evenings – such as the Campari DJ booth – adding another layer of energy and excitement to the space.
The result is a Salon Campari that evolves with every season – always fresh, always distinctive, and always unmistakably Campari.
