At Heitere Open Air in Switzerland – one of the country’s premier pop and rock festivals – we had the opportunity to create a branded bar and thematic space for DIAGEO's Smirnoff ICE.
A Bar Designed for Refreshment
Our concept placed the “Ice” of Smirnoff ICE front and center. We designed an atmosphere that was refreshingly cold and immediately connected with the brand’s identity. To achieve this, we transported a selection of our custom tools from Austria, styled and decorated the entire space, and built a generous bar area complemented by a thematic lounge. The result was a striking festival setup that combined functionality with a clear brand statement.
Collaboration & Experience
A project of this scale thrives on partnership. With the support and collaboration of the festival organizers at Heitere Open Air, we were able to deliver a bold brand presence and a memorable space for festival visitors to relax and enjoy.
More Than a Bar
The Smirnoff Ice area was more than just a bar – it was a festival destination, a place to meet, cool down, and celebrate together, all while experiencing the brand in a tangible way.
Please enjoy responsibly | DrinkIQ.com
