STROH Rum — Spittelberg Christmas Market

STROH x Spittelberg | Vienna 2025

For STROH Rum, we delivered a branded Christmas market presence at Spittelberg Christmas Market in Vienna. The project was commissioned by Liquid Spirits, STROH’s distribution and local marketing partner in Austria.
The market ran in 2025 from 14 November to 23 December.

THE TASK

Create a temporary brand space that performs in a dense market environment: high visibility, a clear photo moment, a comfortable place to stop and stay — and a setup that naturally supports a punch programme built around STROH.

CONCEPT: FROM STAND TO EXPERIENCE AREA

Working from an existing hut and pergola, we developed the stand concept and transformed the footprint into a recognisable STROH experience — designed around a simple rhythm: attract, capture, serve, stay.

KEY ELEMENTS

Photo opportunity / share moment
As the central visual anchor, we placed an old ski lift within a pine setting and repainted it in STROH orange. We added mountain landscape panels with a clearly visible hashtag to encourage guest sharing and user-generated content.

Brand presence inside the hut
A custom interior back wall with integrated LED highlighting ensured continuous brand visibility directly at the point of service.

Furniture that fits the market context
We built barrel high tables as durable, market-ready pieces — aligned with the Christmas market setting and designed to increase dwell time.

Graphics, menus and details
We designed mountain-scape menus and added custom details such as skis and signposts, turning the area from a sales point into a consistent, recognisable experience.

SCOPE

Stand concept and brand experience design
Transformation of the existing structure (hut + pergola) into a branded STROH area
Production and on-site build / execution