Since Aperol made its grand entrance into the Christmas market scene, our work has extended beyond the beloved Aperol Spritz christmas market of 2024. To elevate the brand experience even further, we took on the challenge of transforming a vintage gondola into a unique feature at the Weihnachtsdorf Stadtpark – Kursalon Garten in the heart of Vienna.
Turning a Gondola into a Cozy Experience
This project began by clearing out the gondola’s interior, removing everything unnecessary to make space for an entirely new concept. The goal? To transform the gondola into both a cozy seating area and a striking photo opportunity.
We revamped the interior with a warm and inviting carpet and added comfortable seating to create an intimate space. A branded merchandise display was installed to showcase Aperol products available for purchase at the Aperol Chalet at Karlsplatz, connecting both locations seamlessly. A small table was also added, making the gondola practical for resting drinks and enhancing its usability.
A Full Branding Makeover
To complete the transformation, both the interior and exterior of the gondola were wrapped in Aperol’s signature vibrant orange. This unmistakable branding turned the gondola into a visual centerpiece, drawing attention from afar and immersing visitors in the Aperol spirit.
The result is a perfect blend of comfort, functionality, and bold branding—a true reflection of Aperol’s fun, social, and stylish identity, adding another highlight to Vienna’s Christmas market scene.
