For the 2025 ski season, Aperol took over the Zielhaus, a prime location situated right next to the finishing line of the legendary Hahnenkamm-Rennen. We transformed the terrace and restaurant into a vibrant Aperol experience, immersing visitors in the brand’s signature orange hue through strategic lighting and carefully curated brand tools.
A Perfect Blend of Atmosphere & Activity
This pop-up wasn’t just about aesthetics—it was a space designed for relaxation and entertainment:
- Seating & Comfort: Branded beach chairs and oversized bean bags created the perfect setting to enjoy the winter sun. Aperol also provided blankets and other branded materials to enhance the cozy atmosphere.
- Drinks on the Move: Aperol’s custom cargo bike bar featured an extendable tabletop, transforming into a full-service bar for mixing the perfect Serve of Aperol Spritz.
- Entertainment & Interaction: A specially designed throwing game and a snowcat-turned-DJ booth kept energy levels high.
- Photo-Worthy Moments: Guests could capture their experience at multiple photospots, including our XXL "Good Vibes Only" sign, an oversized Orange made of glass, our Aperol Gondola, and various branded elements like beach flags and signage.
- Attention to Detail: Small branded touches, such as Aperol lamps, custom table stands, and signature Aperol parasols, tied the entire area together, reinforcing the brand’s distinct look and feel.
A Pop-Up to Remember
Despite its short duration, the Aperol Zielhaus pop-up made a lasting impression—bringing together fun, drinks, and unforgettable moments under the Austrian winter sun.
