After winning the 2023 – 2025 pitch to design and organise the Casa Bacardi DACH Roadshow, we were also asked by Bacardi Martini Austria to create a new sponsor area for the brand Eristoff at Frequency Festival 2023 with the theme “Eristoff Block Party”.
We used the 10 of the Bacardi containers and completely rebranded them in the raw, edgy, and urban style of Eristoff. There were two bar containers with a large dance area in the centre and the upstairs was reserved for seating, people watching, and a more relaxed enjoyment of the music.
We decorated the area in dark colours highlighted by amber and pink to represent the focus products of 2023, which were Eristoff Passion and Eristoff Pink. Light and colours were used to create different photo op areas, such as an oversized backlit wolf scratch and a dynamic tube light display. In order to communicate the “Follow The Wolf” Eristoff statement, we had numerous LED neon wolf heads produced and scattered throughout the area. The DJ Booth was decorated with large pipes and LED light to create a playful underground urban industrial look. We also created an activation where guests received temporary tattoos, which fitted in perfectly with the playfully and rebellious attitude of the brand.
