After winning the 2023 – 2025 pitch to design, build, and manage the Casa Bacardi DACH Roadshow, we were also asked by Bacardi Martini Austria to create a new sponsor area for the brand Eristoff at Frequency Festival 2023 - 2025 with the theme “Eristoff Block Party”.
A Design Built to Impress
For this activation, we used 10 of the Casa Bacardi containers and completely rebranded them in the raw, edgy, and urban style of Eristoff. The modular setup featured two bar containers, four terrace containers, and an open central area where guests could enjoy drinks, music, and a vibrant party atmosphere. Inspired by our work at the Nova Rock Festival, this arrangement offered both functionality and a strong visual impact.
Bold Colors and Interactive Features
The entire space was brought to life with a dark base palette accented by vibrant pink and blue highlights, reflecting some of Eristoff’s flagship products: Eristoff Pink and Eristoff Passion. These colors didn’t just set the tone; they amplified the brand experience, making it bold, immersive, and unmistakably Eristoff.
Interactive elements played a key role in this activation. Guests could capture memorable moments with a giant wolf claw photo installation or enjoy the industrial vibe of the light tube installation. The DJ booth, featuring oversized pipes and LED accents, became a focal point for the festival’s energy, perfectly aligning with Eristoff's edgy identity.
A Personal Touch
To further enhance the experience, we introduced a temporary tattoo station, where visitors could embrace Eristoff's rebellious edge in a playful, personalized way. This interactive feature left a lasting impression, creating unique memories for festivalgoers.
Hard Facts
- Location: Frequency Festival, St. Pölten, Austria
- Duration: 4 days (3 full festival days)
- Attendance: 180,000 visitors
- Entertainment: 12 DJs over 3 days
- Setup/Teardown: 3 days setup, 3 days teardown
- Brand Activation: Temporary tattoo station
With its raw, urban aesthetic and carefully curated experiences, the Eristoff Block Party at Frequency Festival stood out as an unforgettable celebration of music, energy, and individuality.
